Vision, Values, and Branding—Universities as Corporate Caricatures

I love flying Delta. When I moved from Germany to Minneapolis several years ago Lufthansa was no longer an option. It turned out that leaving behind the bare-bones Teutonic version of customer service was a good thing and I never looked back. Looking at Delta’s corporate values the other day when browsing the company’s website, I noticed the usual suspects—honesty, integrity, and respect—along with explanations seemingly targeted at preschoolers: Always tell the truth and don’t hurt anyone. Did that mean that Delta was run by a bunch of toddlers? No. I am told by my daughter, who works in public relations, that emphasizing basic virtues like honesty helps build consumer trust.

Audrey Watters

Teaching Without Teachers

BY AARON BARLOW At the “OEB Global, incorporating Learning Technologies” (once Online Educa Berlin) conference in Berlin today, Audrey Watters, one of the most perceptive thinkers on education that I know of, spoke on “Ed-Tech Agitprop.” Though her primary purpose was to debunk some of the bits of received “wisdom” about the future, ones we…

Hallin's Spheres

Getting Back to Consensus

BY AARON BARLOW What the Eric Rasmusen situation at Indiana University’s Kelley School of Business (read more about that here and here) brings to the fore is a slipping away from any sort of consensus about what a professor should be and what a student should expect. IU Provost Lauren Robel tried to respond to…

Indiana University's Kelley School of Business

On Indiana University’s Response to Professor Rasmusen

BY HANK REICHMAN Recently I was asked by a publication with an audience of college and university administrators what advice I might have about how to respond to attacks on faculty members’ extramural expression.  I said this: “No matter how controversial the faculty member’s alleged expression may be, do not apologize for it or formally…

Indiana University's Kelley School of Business

Tweeting Your Way Out of Students

BY AARON BARLOW Another professor, this time an Eric Rasmusen who teaches business and economics at the Indiana University Kelley School of Business, is being raked over the coals for a Tweet. This one was particularly stupid (in my view—and certainly for a teacher with classroom responsibilities for a diverse body of students). Rasmusen is…

Listening As the Key to Diversity

BY AARON BARLOW Students are treated differently dependent on race and class and disability and sex. That’s a truism, something educators have known for at least half a century. But it’s also a truism we’ve still failed to address effectively. Why? In part because of the way students treat us but mostly because we don’t…

Statement on the University of Wisconsin’s Presidential Search

BY THE COMMITTEE ON COLLEGE AND UNIVERSITY GOVERNANCE On November 1, following the announcement of current University of Wisconsin system president Ray Cross’s retirement, the president of the Board of Regents of the UW system appointed a nine-member presidential search committee. Breaking decades of institutional precedent, he did not include any faculty members on the…