Pearson Knows Where the Revenues Are in Undergraduate Education
In the mid-1990s, Pearson, which, to that point, had been a media conglomerate, set out to become the world’s largest publisher of textbooks. Within a decade, it bought up most of the most recognizable imprints—and most of those that it didn’t buy up have been bought up by its major competitor, McGraw-Hill. In the early…