Hilarious Satirical Item on Institutional Branding
On October 1, a satirical column in the London Times Higher Education supplement included the following item: Branding Room Only Poppleton’s Deputy Head of Brand Management, Georgina Edsel, has described a recent article in Times Higher Education on marketing techniques as ‘backward looking.’ “She particularly objected to the manner in which its author, Philip…
Excellent Universities Begin with Excellent Faculty
The following article was published originally on the website of the AAUP chapter at the University of Akron, though it appears that the university will soon have a new name—and the article concerns that “rebranding.” The article is reprinted here with the permission of the chapter leadership. ________________________ On Friday, May 15, President Scarborough unveiled…
There’s a Metaphor in Here Somewhere
In January, British porn producer Johnny Rockard released a film that was largely shot on the Frenchay Campus of the University of the West of England in Bristol. The film focuses on Rockard’s supposed search for a new porn star, a search that ends when he finds a “psychology major,” played by established porn actress…
What Catchphrases and Euphemisms Is Your College or University Using to Sell Itself to Prospective Students?
Writing for U.S. News and World Report, Luke Mullins has compiled “The Real Estate Euphemism Pocket Translator.” Here is a sample of the entries: Cozy Home: Too small for your big-screen TV. East Access to Everywhere: Can mean backing up to an expressway. Finishing Touches Needed: Often means lighting, hardware, paint, wood trim, and carpet.…