How Big-Time College Football Is Like Walmart

Writing for Business Insider, Cork Gaines has surveyed “All the Crazy College Football Uniforms for This Season” [http://www.businessinsider.com/new-college-football-uniforms-2013-8?op=1]. On its surface, the article seems a survey of an aspect of the sport that has become increasingly eccentric, almost a gimmicky trademark for some teams. Long the trendsetter in mutating and eye-popping uniforms, the University of…