Follow The Money (If You Can Find It On Campus)

BY BRIAN C. MITCHELL In many respects, what a college or university business officer (CBO) thinks about the health of higher education says more about the vitality and sustainability of America’s colleges and universities than the opinions of any other group surveyed. The reasoning is simple. The business officers know where the money comes from…

In College Fundraising, Bigger Isn’t Always Better

BY BRIAN C. MITCHELL One of the great myths about American higher education is that all colleges are wealthy. If most Americans have an mental image of a college, it’s often a bucolic bricks-and-mortar residential facility separated by rolling green lawns, entered through an impressive if forbidding-looking gate, and populated by attractive students who drive…