POSTED BY MARTIN KICH One of the basic logical fallacies that composition teachers warn their students to avoid is argument by analogy. No one has ever accused California Governor Jerry Brown of being uneducated or unintelligent. But, all too often, Progressives have latched onto their own harebrained ideas about “reforming” education. Of course, political brainstorms…
New University of Akron President Scott Scarborough announced in May that the school was being rebranded as “Ohio’s polytechnic university.” He justified the change by asserting that the university “needs a new, distinct identity to attract students and survive in the future.” But, according to an article by Rick Armon published in the Akron Beacon-Journal,…
Many of our institutions are paying consultants very large sums to improve their “branding.” My own institution, Wright State University, has budgeted $2.3 million for this purpose. And I believe that that funding has been designated simply for a “branding” plan and not for conducting a actual “branding” campaign. So who knows what the price…