ACADEME BLOG

The blog of Academe magazine

Menu

Skip to content
  • Home
  • About
  • Submissions
  • Academe Magazine
  • Join the AAUP

Tag Archives: re-branding

What Is the Point of “Re-Branding” if the New Brand Is Not Unique?

New University of Akron President Scott Scarborough announced in May that the school was being rebranded as “Ohio’s polytechnic university.” He justified the change by asserting that the university “needs a new, distinct identity to attract students and survive in the future.” But, according to an article by Rick Armon published in the Akron Beacon-Journal,…

June 3, 2015 in Corporate Influence.

Categories

Get Academe Blog Posts in Your Email Inbox

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Follow the AAUP

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org
Proudly powered by WordPress | Theme: Expound by Konstantin Kovshenin